“We often don't have a clear understanding of the ideals we long for.”

People frequently experience a flood of memories, or think of a specific person or place when they smell a certain scent. Just as scent evokes emotions and memories that are hard to put into words, what if a fragrance could not only bring back the past but also paint a picture of a future we haven’t yet fully realized—a vision of who we want to become? If so, perhaps people could sense their desired ideals more vividly through the scent, and in turn, gain the strength to make that vision a reality.

marei studio :: fragrance of ideal is a brand that aims to draw out people's deepest inner ideals through the medium of fragrance, helping them recognize the image of who they wish to become more clearly. By allowing individuals to experience their ideals through both sight and smell, we hope to help them take a step closer to achieving those aspirations. Our goal is to express each person’s ideal through a fragrance.